March 27th, 2007 at 12:21 am
Modern Jewellery Display For All Occasions
My thoughts on modern jewellery display:
Bad Ideas:
-Crushed Velvet
-Mug Trees
-Wine Glasses/ Vases
-Cork Pin Boards
-No Light/Poor Light
-A distracting array of irrelevant items
-No price tags
-No mirror
-Unsightly structural aids like duct tape or staples
-Everything laid flat
Good Ideas:
-Glass shelves/ sheets
-Dichroic lighting/bright natural light
-Pale woods
-Light materials in plain, subtle colours
-A colour scheme with a theme (eg. pale blue and white with sea shells and pebbles for a sea theme)
-Clear/frosted acrylic necks, blocks and ear trees in the same colour and style for a professional finish
-Different heights
-A single, quality, clean mirror
-Uniform price tags, hand written neatly
-An A4 piece of writing (displayed in an acrylic stand of picture frame) telling browsers about materials used and your collections aims, inspirations etc…
-No overcrowding and only one type of each kind of item out
-Covering the table to the floor so the customer can’t see underneath
Bad Ideas:
-Crushed Velvet
-Mug Trees
-Wine Glasses/ Vases
-Cork Pin Boards
-No Light/Poor Light
-A distracting array of irrelevant items
-No price tags
-No mirror
-Unsightly structural aids like duct tape or staples
-Everything laid flat
Good Ideas:
-Glass shelves/ sheets
-Dichroic lighting/bright natural light
-Pale woods
-Light materials in plain, subtle colours
-A colour scheme with a theme (eg. pale blue and white with sea shells and pebbles for a sea theme)
-Clear/frosted acrylic necks, blocks and ear trees in the same colour and style for a professional finish
-Different heights
-A single, quality, clean mirror
-Uniform price tags, hand written neatly
-An A4 piece of writing (displayed in an acrylic stand of picture frame) telling browsers about materials used and your collections aims, inspirations etc…
-No overcrowding and only one type of each kind of item out
-Covering the table to the floor so the customer can’t see underneath
This entry was posted on Tuesday, March 27th, 2007 at 12:21 am and is filed under Articles.
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I am just reading your articles and they are absolutely excellent. They are interesting and informative. I am at work & have been glued to my screen in absolute silence!
I am quite new to jewellery making but I have had a stall on a couple of occasions & I agree with your advice. It has been a bit a difficult as most of the stalls I see have so much stock and I do not.However, I know as a buyer, I do not like to feel overwhelmed. Even though you don’t know me, thank you for your help.It is really appreciated!Warm regards Alison
April 11th, 2007 at 8:16 pmThankyou so much for your website and for being so generous as to share your knowledge.
June 22nd, 2007 at 5:54 amI was thinking along the lines of seling beads and teaching,as it is often hard to sell.
something I am doing at the moment is knotting.Takes practise but really shows off some beads,as well as protecting them. Thanks claire.p.s am coming to U.k soon for 12 months and will be living with my family in Devon,hope there will be an outlet for teaching. Regards claire
Hello,
July 16th, 2007 at 10:27 pmi’m interested in beadwork, can you advise on beginners tools needed and suitable courses/ books to get me of to a flying start. Love the site.
PS. there is a great craft fair in Prague early December check out, www.escapetoprague.com
I stumbled across your site by accident, and although I’m not selling jewellery, this article is valuable for anyone selling anything/ It helped me focus on the basics, what’s good sense and the things to avoid. Three things I’ve seen around recently on your list of “don’ts”
Cork Pin Boards
A distracting array of irrelevant items
Unsightly structural aids like duct tape or staples
And, yes, they did look ugly!
June 22nd, 2008 at 6:18 pmThanks for you help and advice.
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November 13th, 2008 at 2:23 am